John Locke’s Jon Sanders takes on the film incentives at comicbook.com with success. Here’s an interesting example citing a movie that wasn’t nearly as popular as Iron Man 3:
What I mean by the question above is: A Good Old-Fashioned Orgy was never going to drive the kind of general interest from the public that a movie like Iron Man 3, with the potential to drive $1 billion in global revenue, will. That seems as important a distinction as the free rider problem, doesn’t it?
Sanders – An interesting example, given that the taxpayers of North Carolina involuntarily committed nearly five times more money in tax credits for “A Good Old-Fashioned Orgy” than American viewers voluntarily gave it in at the box office. Nevertheless, I’m inclined to believe that the interest in superhero action movies is focused on the superhero and special effects, not the settings, which I think most viewers generally regard as generic backdrops.
Ouch!
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